Meme culture officially reached new heights today with the introduction of Gucci memes. Yes, really.
The fashion house unveiled its first ever meme campaign on Instagram using the hashtag, #TFWGucci (That Feeling When Gucci, for those not fluent in meme-speak). The high fashion memes are celebrating the launch of Gucci's new watch collection, Les Marché Des Merveilles, because the year is 2017 and how else does one advertise luxury watches?
To promote the new collection, Gucci collaborated with Instagram meme-makers hand-picked by Alessandro Michele, like @beigecardigan and @youvegotnomale, for some fashion-inspired memes that showcase Gucci's latest watches.
View full post on InstagramSome were a tad niche and used words a little more eloquent than your favorite F*ck Jerry posts.
View full post on InstagramBut the fashion house proved it has definitely got a sense of humor.
View full post on InstagramView full post on InstagramView full post on InstagramDoes this mean we've officially reached peak meme culture?
Lauren Alexis Fisher is the Senior Editor at Cosmopolitan, overseeing digital content across fashion, lifestyle, beauty, sex, and culture. Previously, she was the Market Editor at Harper’s BAZAAR and has written for publications including WWD, Bustle, and W Magazine. When she’s not busy taste-testing her way through every dirty martini in New York, you can follow her on Instagram for bad jokes, good outfits, and annoying vacation pics.
