Over the years, Aspen has undoubtedly become a hub for all things luxury. The affluent ski resort town, once revered for its quaintness, is also home to a roster of high-end brands like Prada, Fendi, and, for a limited time only, Chanel. Marking its return to the mountaintop city with a 3,353-square-foot boutique, the storied maison's ephemeral location is fully stocked with everything shoppers need to hit the slopes in style and more.
Designed to attract skiers as they come down the mountain, the French house set up shop in Colorado's famous Benton Building and gave the historic landmark site the Chanel treatment. Inside, you're greeted by tweed couches, black-and-white decor with splashes of gold accents, and plush fur pillows—all of which feels distinctly on brand. Intimate and relaxed, it's the perfect setting for intermissions in between rounds on the slopes.
As far as the product offering is concerned, you can expect to see a little bit of everything. From ready-to-wear and shoes à la resort 2022 to accessories and beauty, shoppers are bound to find something that resonates. Those looking to invest in their après-ski lineup can also peruse Chanel's Coco Neige collection, a line dedicated solely to your cold-weather wardrobe and winter sports. (Think: gloves, snow boots, and goggles.)
If you're hoping to experience the luxury alpine oasis and its exclusive offering, be sure to plan your trip before the pop-up ends next month.
The Chanel Aspen pop-up is located at 521 East Hyman Avenue, Aspen, Colorado.
Shelby Ying Hyde is a Brooklyn-based shopping and fashion contributor BAZAAR.com, with bylines on The Zoe Report, Teen Vogue, Essence, Nylon, Elite Daily and more. Prior to entering the editorial space, she worked at luxury e-commerce giants Net-a-Porter and Moda Operandi on the product editorial team, where she gained an extensive understanding of the luxury market as it pertains to shopping and engaging customers in a digital space. Follow @theshelbyying on Instagram for shopping advice, sale updates, and tips for building a well-rounded wardrobe.
